In this archive of a livecast from the Intel Network Builders End User Summit in Madrid, Damian Murray, Director at Iricent, shares what inspired their entry into the software defined networking (SDN) and network functions virtualization (NFV) industry two years ago. He examines the opportunities of network virtualization, including new business models. Iricent has a unique offering of management and orchestration (MANO) services for communications service providers deploying virtual network functions (VNFs). Damian explains the importance of collaboration and why they recently joined the Intel® Network Builders program. To learn more, visit www.iricent.com.