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inReality’s Analytics Agent

Meet the first venue analytics platform for collecting, organizing and delivering data at scale


Overview of inReality

inReality is an open platform that leverages IoT sensor data and accelerated, at-the-edge AI to deliver in-store data at scale–reliably and cost-effectively. Our deep neural network and computer vision-based edge computing solution is distributed at the last mile in venues. With it, we help solutions providers and retailers harness the most important analytics in key areas of interest so that they can put them into play in real time, at every single location. In addition, we set up, configure and support getting the data you need so that teams are able to focus on what matters most–revenue generation.

Application Description

Retail stores have a new imperative: prove it or lose it. We translate all incoming data into a single usable format for reporting, action and analysis.

Brands and retailers want actionable insights from their retail stores, but they can’t get data cost effectively at scale. InReality’s platform anonymizes and aggregates in-venue behavioral data, syncs it with deep learning and AI and delivers the most important metrics from every single touchpoint–simply, reliably and at scale. This, in turn, enables retailers to increase sales, enhance both CX and operational efficiencies, and prove and improve their investments via real-time intelligence.

The Application Benefits

We set up, configure and support getting the metrics needed to prove and improve key in-store engagement points.

Think of it like ‘physical website analytics’, connecting the missing omnichannel pieces at every installation point.


We set up and pre-configure all devices – all you have to do is bring them online


We monitor and remotely fix most issues and send you escalated issues


Data delivered in the format you or your customer requires, from scorecard to spreadsheet to a real-time API feed


At scale, 20% less than competitors for total cost of ownership (player, sensor, deployment + maintenance + software)


Built to NIST, GDPR, and CCPA standards, data security and privacy are a priority.

Leverage our Analytics Agent to Enhance Your Customer’s Outcomes

Understand dwell times and behaviors at a display or interest point, track results in real-time with product stocks, staff interaction and/or digital signage campaigns and take action with responsive or predictive messaging to increase conversion and profits.

Media optimization

Amp up the CPM rate and value of an in-venue digital network with irrefutable audience reporting

Staff optimization

Understand traffic trends to plan the optimal staffing

Zone/Display optimization

Test and measure different areas and/or displays to fine-tune the CX, display, product and merch strategy; integrate POS data to map behaviors to conversion KPIs

Omnichannel optimization

Take online data points and map metrics to similar data points in-store to understand the full journey

Innovation Concept optimization

Test and measure new concepts such as product placement, new category design or digital idea prior to company-wide rollouts.

Optimize Key Decision Points

Collects Acts Optimizes

Engagement (reach/touch/CTA)
Associate engagement

Trigger Content (predictive or responsive)
Trigger Help
Trigger a Restock
Expose Anomalies

Zone Conversion
Sales Conversion
Staff Interaction Rate (Staff/Help)
Abandonment Rate
Engagement Rate (reach/touch/CTA)
AB Testing
Staff Scheduling

Pre Requisites

Analytics Appliance Requirements

The following are tested and approved Analytics appliance or Embedded PC

Intel NUC
Seneca XK-1.3 Media Player
ThinkCentre M720 Tiny

Hardware Specifications

  • Intel® Pentium® processors (9th Generation or newer)
  • Pentium or Celeron processor with UHD Graphics
  • Intel® Core® processors (9th Generation or newer)
  • I3, i5, i7, i9 with UHD Graphics
Storage 64GB SSD
DL Inference accelerator cards Intel® Movidius™ Myriad™

IP Camera Requirements

Camera Type IP Camera with RTSP streaming
Supported Video Resolution 1080p @ 30fps
Supported Streaming Protocol RTSP
Supported Video Format H.265 (HEVC) Main profile, MP4
H.264 (AVC) Baseline profile / Main profile, MP4
Camera Mounting Supports installations on wall, ceiling, or embedded in the display.

Additional Information

We know that venue and touch point analytics can be daunting. Not sure what you’ll need? The most important place to start is with the use case and KPIs, as they will drive the choices your customer or use case requires. We’ve built Metrics that Matter Decision Tool to make it simple to take that first step and figure it out. Just follow along.

Optimized for Intel® Smart Edge

Where to Purchase